This website uses Umami, a privacy-focused analytics tool, to understand which pages, navigation paths, and calls to action are actually useful. We only activate analytics after you explicitly allow it in the cookie banner.
Why we use analytics
We use analytics to improve the clarity and effectiveness of the website. This includes understanding which pages are visited most often, where users drop off, which navigation paths work well, and which calls to action help visitors reach relevant next steps such as contacting us or reading deeper product content.
What Umami is designed not to do
Umami is built as a privacy-first analytics product. According to the official Umami documentation, it does not rely on tracking cookies in the script, does not fingerprint visitors, does not track users across different websites, and is designed to avoid collecting personally identifiable information as part of normal analytics usage. We align our implementation with those constraints instead of layering on custom profiling behavior.
What we measure after consent
If you allow analytics and marketing tracking, we measure high-level website usage data such as page views, referrers, device type, browser, operating system, country-level location, outbound link clicks, selected on-site events related to navigation and conversion, and campaign attribution parameters such as UTMs and advertising click IDs. We also track custom events for important interactions, for example CTA clicks and contact-form funnel steps, so we can improve the structure and performance of the site.
What we intentionally do not send
We do not use analytics to send contact form submissions, free-text messages, names, email addresses, company names, entered URLs, consent wording, or reCAPTCHA tokens. Our implementation is intentionally limited to usage and conversion signals that help us evaluate site performance without storing message content or direct identifiers in analytics.
Consent and storage
Analytics are disabled by default. They are only activated after an explicit opt-in in the banner. If you decline, the refusal is stored only for the current browser session, so the banner may appear again in a future session. If you accept, the consent decision is stored locally in your browser so we do not ask you again on every page load.
Limits of analytics data
Analytics and conversion data helps us understand trends, not identities. It tells us how the site performs at an aggregate level, which campaigns and content work, and where friction exists. It is not used to follow you across third-party websites or enrich marketing data with personal information submitted elsewhere on the site.